Project Prompt

Design a brand ecosystem that solves a real-world everyday problem through both digital and physical interaction.

Alex Taracido, Nil Gonzalez-Ugarte, Isabel Rodgriuez, Maggie Brigleb. Project Rolls: Branding, Motion, Brand Applications & Wireframing.

BRAND PILLARS

Access for All

Jumpstart breaks down barriers to government services through clarity, empathy, and innovation.

Human Connection

We put real people first, making civic systems feel personal and approachable.

Momentum for Change

Like our namesake, we propel progress, helping individuals and communities take the next leap forward.

Guided Simplicity

Every touchpoint, from digital design to pop-up spaces, aims to break down the complexity around accessing government services.

BRAND OVERVIEW

Jumpstart is a civic accessibility brand that connects people with government services through clear design and human guidance.

Who?

A civic brand built on trust, clarity, and empathy. Jumpstart acts as a guide that is approachable, knowledgeable, and genuinely invested in helping people navigate complex systems with confidence.

What?

A bridge between people and public services, designed for real life. Through intuitive tools, human connection, and thoughtful design, Jumpstart transforms bureaucracy into accessibility.

Why?

Jumpstart exists to empower communities, making it easier for everyone to understand, reach, and benefit from the services that exist to support them.