BRAND PILLARS


Everyday Invitation

Montreal nous t’invitons — where bike paths weave through markets, public transport connects, and culture thrives in everyday life.

Authentic Belonging

Montréal, nous t’invitons celebrates connection built on warmth, culture, and inclusivity.

Cultural Vibrancy

We draw energy from Montréal’s art, music, and language, blending the old and the new.

Timeless Discovery

Embrace exploration and discovery around every corner — from cozy cafés to lively festivals.

BRAND OVERVIEW


Montréal, nous t’invitons is an advertising campaign that celebrates Montréal’s bilingual spirit and everyday charm. Building on a foundation of inclusivity, connection, and local life — from visual arts to transit, parks, and people. Our identity is warm and adaptable, representing Montreal as a city welcoming you to make it your own.

Who?

An advertising campaign rooted in Montréal’s values — inclusive, creative, and proudly bilingual. It speaks with confidence and warmth, representing a city defined by its people and their everyday stories.

What?

A modern expression of Montréal through design, language, and lived experience. Every touchpoint highlights what makes the city livable, lovable, and unmistakably its own.

Why?

To show why Montréal stands apart — a city that welcomes you in, moves at your pace, and makes belonging feel effortless.

Header

Adobe Garamond Pro Regular

Nous t'invitons

Adobe Garamond Pro
Semi-bold Italic

We invite you.

PT Sans Regular

"La Vie Est" Pattern + Alt'

#DD5857 RED PINE
#007FAB BEAVER BLUE
#FAB417 SUNNY DAY
#8DBA8C LIGHT GREEN
#4D3650 BERRY
#FFFFFF WHITE

LOGO VARIANTS

ILLUSTRATIONS


Purpose

Showing people, culture, and daily moments through a lens that feels both personal and universal.

Style

Each piece blends soft, organic forms with structured urban shapes, mirroring the balance between city life and human warmth.

Subjects

Center on people and interactions; Biking, sharing food, walking through parks, waiting for the metro. Repeating characters create sense of community.

Composition

Scenes use depth and gentle motion to create a sense of flow. Figures overlap, perspectives shift, and backgrounds remain simplified to keep focus on emotion and connection.

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